In March 2009 Tebays were delighted to be approached by Nissan GB to launch the eagerly awaited Nissan 370Z sports car to the dealer network . This car was the successor to the very successful Nissan 350Z.

 

With our driving partner Trackwork we wanted to demonstrate to the fifty Nissan sports specialists the significant differences to the Nissan 350Z & how the new 370Z was more than a match for the competition.

In addition it was important to identify who the potential customer was & how they should be supported in the sales process.

 

The training day was held at Silverstone & delegates used both the National circuit & paddock areas to demonstrate the performance & dynamic handling characteristics of the car. The Nissan 370Z & competitors were also driven on the roads & comparisons were made. Workshop sessions were held in the pit lane garages & they were fully dressed in huge digital banners to give impact.

 

The event was very successful & Tebays & Trackwork were subsequently awarded the launch of the new Pixo small car.