The Brief

In 2006 Maserati approached Tebays to help them deliver a series of exclusive customer events at the famous Millbrook proving grounds. As would be expected of a brand in this sector of the market place every aspect of the event had to be perfect.


The Concept

Maserati dealers invite potential new customers and existing customers to experience the full driving and handling qualities of the Maserati range on the various test tracks available at Millbrook. Something that would not be possible on public roads... legally!


The Venue

Running the event from the Pod at Millbrook guests have to be signed in and are then accompanied by professional Maserati instructors. As a venue for ride and drive events Millbrook offers every type of road surface available allowing customers to fully explore the Maseratis' ability in the safest of environments. The Pod itself is fully Maserati branded with displays, internet car configurators and video.


The Event

Customers arrive at the Pod for either a morning or afternoon session where they are given a presentation by Maserati GB then paired off with their instructor for the session. The morning customers, having experienced the cars for around one and a half hours of driving time over the session, then join the afternoon customers for a superb lunch before departing.