The Brief

Working as closely as we do with our clients we often come up with a new idea. In this case Alfa Romeo were in the process of introducing a number of new dealerships so Tebays proposed a programme of "Welcome to Alfa Romeo" dealer events.


The Concept

The concept was to give all new Alfa Romeo dealer staff an injection of knowledge and passion for the brand. The evening event covers brand, history, product knowledge, customer expectations, brand expectations and loads of interactivity, making the session both informative and motivational.


The Venue

Each event takes place in the new dealership which is transformed, in some cases from a building site into an Alfa Romeo branded presentation area. Once the evening comes to a close the Tebays team swings into action to return the showroom to a working environment ready for the next day's customers.


The Event

Alfa Romeo's heritage, style, product innovation and passion is delivered to all dealer staff both by the presenters and by a series of videos created by Tebays. They are kept involved throughout the evening and are welcomed into the Alfa Romeo brand and culture.